Eluda - The European Logo desiagn Annual
Eulda is the high-profile graphic design award scheme that rewards the best logos and trademarks designed in Europe. The winners are selected by an international three-tier jury consisting of 10 top design professionals, 10 marketing managers from major international clients and finally 10 members of the public (provided respectively by the worldwide established organizations BEDA, Aquent and Consumers International).
This innovative judging mechanism reflects the actual process that turns any logo idea into a successful logo:
the designers decide what to present to the clients,
the clients decide what to present to the public,
but in the end it is always the public that decides if a brand is successful.
The core of excellence generated by this process is collated in a printed annual, rewarding the best designers and the best clients, and creating an archive that tracks the evolution of tastes, styles and trends in Europe, year after year. The annual has some innovative characteristics that make it unique in the realm of design publications, thanks to a partner who knows all about taking on challenges: the book is printed on Sappi acclaimed papers by Fontegrafica, winner of numerous European and worldwide awards.
Visit: http://www.eulda.com/